Tools & Wizards About Us

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

boutiqueretailer.com.au

Boutique Retailer - Australias #1 Retailer of Boutique Brands

Page Load Speed

4.7 sec in total

First Response

1.2 sec

Resources Loaded

3.3 sec

Page Rendered

245 ms

About Website

Welcome to boutiqueretailer.com.au homepage info - get ready to check Boutique Retailer best content right away, or after learning these important things about boutiqueretailer.com.au

BoutiqueRetailer.com.au is Australia's premier online shopping destination for boutique brands, offering amazing deals on apparel, accessories, homewares, fitness, tools, outdoor and more!

Visit boutiqueretailer.com.au

Key Findings

We analyzed Boutiqueretailer.com.au page load time and found that the first response time was 1.2 sec and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

boutiqueretailer.com.au performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value820 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.113

86/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

www.boutiqueretailer.com.au

1237 ms

slick.css

102 ms

slick-theme.css

106 ms

app.css

53 ms

style.css

83 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 40% of them (27 requests) were addressed to the original Boutiqueretailer.com.au, 18% (12 requests) were made to Assets.netostatic.com and 12% (8 requests) were made to Cdn.neto.com.au. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Boutiqueretailer.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 149.3 kB (9%)

Content Size

1.7 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Boutiqueretailer.com.au main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 142.6 kB

  • Original 164.5 kB
  • After minification 137.7 kB
  • After compression 21.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.8 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.6 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 2.3 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Boutique Retailer images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 717 B

  • Original 376.9 kB
  • After minification 376.9 kB
  • After compression 376.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 3.7 kB

  • Original 39.1 kB
  • After minification 39.1 kB
  • After compression 35.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Boutiqueretailer.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (38%)

Requests Now

60

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Boutique Retailer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

boutiqueretailer.com.au accessibility score

66

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

[role] values are not valid

High

ARIA toggle fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

boutiqueretailer.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

boutiqueretailer.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Boutiqueretailer.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Boutiqueretailer.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Boutique Retailer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: