Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

2.1 sec in total

First Response

1 sec

Resources Loaded

1 sec

Page Rendered

0 ms

About Website

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Key Findings

We analyzed Bradford.marketing page load time and found that the first response time was 1 sec and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

bradford.marketing performance score

0

Network Requests Diagram

bradford.marketing

1045 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Bradford.marketing and no external sources were called. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Bradford.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 464.8 kB (67%)

Content Size

694.6 kB

After Optimization

229.9 kB

In fact, the total size of Bradford.marketing main page is 694.6 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Javascripts take 694.3 kB which makes up the majority of the site volume.

HTML Optimization

-18%

Potential reduce by 23 B

  • Original 127 B
  • After minification 127 B
  • After compression 104 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23 B or 18% of the original size.

JavaScript Optimization

-67%

Potential reduce by 464.7 kB

  • Original 694.3 kB
  • After minification 694.3 kB
  • After compression 229.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 464.7 kB or 67% of the original size.

CSS Optimization

-31%

Potential reduce by 61 B

  • Original 198 B
  • After minification 153 B
  • After compression 137 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bradford.marketing needs all CSS files to be minified and compressed as it can save up to 61 B or 31% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

SEO Factors

bradford.marketing SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bradford.marketing can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Bradford.marketing main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Bradford. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: