Tools & Wizards About Us

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

brandaction.com.au

Brand Action - Adelaide's Web Graphic Design Branding studio

Page Load Speed

10.3 sec in total

First Response

493 ms

Resources Loaded

9.4 sec

Page Rendered

329 ms

About Website

Visit brandaction.com.au now to see the best up-to-date Brand Action content and also check out these interesting facts you probably never knew about brandaction.com.au

Brand Action is a long established Adelaide graphic design & visual communications studio creating great brands that assist our clients target the right market & message. We've been an Adelaide w...

Visit brandaction.com.au

Key Findings

We analyzed Brandaction.com.au page load time and found that the first response time was 493 ms and then it took 9.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

brandaction.com.au performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value19.1 s

0/100

25%

SI (Speed Index)

Value16.4 s

0/100

10%

TBT (Total Blocking Time)

Value3,370 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.635

9/100

15%

TTI (Time to Interactive)

Value23.9 s

1/100

10%

Network Requests Diagram

brandaction.com.au

493 ms

www.brandaction.com.au

1579 ms

local-ga.js

482 ms

wp-emoji-release.min.js

666 ms

style.min.css

702 ms

Our browser made a total of 116 requests to load all elements on the main page. We found that 83% of them (96 requests) were addressed to the original Brandaction.com.au, 5% (6 requests) were made to Youtube.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (3.6 sec) belongs to the original domain Brandaction.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 292.6 kB (7%)

Content Size

4.2 MB

After Optimization

3.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandaction.com.au main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 129.2 kB

  • Original 150.5 kB
  • After minification 141.0 kB
  • After compression 21.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.2 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 119.9 kB

  • Original 3.4 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Action images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 35.5 kB

  • Original 525.5 kB
  • After minification 525.5 kB
  • After compression 490.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 8.0 kB

  • Original 107.0 kB
  • After minification 107.0 kB
  • After compression 99.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandaction.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 65 (60%)

Requests Now

108

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 108 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Action. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

brandaction.com.au accessibility score

63

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

brandaction.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

brandaction.com.au SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandaction.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandaction.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brand Action. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: