Tools & Wizards About Us

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 94

    SEO

    Google-friendlier than
    90% of websites

brandformation.co.za

Freelance Copywriter, Cape Town | Copywriting That Converts

Page Load Speed

11.2 sec in total

First Response

981 ms

Resources Loaded

7.1 sec

Page Rendered

3.2 sec

About Website

Welcome to brandformation.co.za homepage info - get ready to check Brandformation best content right away, or after learning these important things about brandformation.co.za

This Cape Town copywriter will work to understand your business and your customers' needs. The result? Thoughtful copywriting that touches a chord - and sells!

Visit brandformation.co.za

Key Findings

We analyzed Brandformation.co.za page load time and found that the first response time was 981 ms and then it took 10.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

brandformation.co.za performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

26/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value2,650 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

Network Requests Diagram

brandformation.co.za

981 ms

brandformation.co.za

2686 ms

style.min.css

234 ms

all.min.css

466 ms

simple-line-icons.min.css

687 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 87% of them (61 requests) were addressed to the original Brandformation.co.za, 4% (3 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Websitedemos.net. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Brandformation.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 133.2 kB (22%)

Content Size

614.7 kB

After Optimization

481.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandformation.co.za main page is 614.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 281.7 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 131.4 kB

  • Original 157.3 kB
  • After minification 152.4 kB
  • After compression 25.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 131.4 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 33.9 kB
  • After minification 33.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandformation images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.4 kB

  • Original 281.7 kB
  • After minification 281.7 kB
  • After compression 280.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 392 B

  • Original 141.9 kB
  • After minification 141.9 kB
  • After compression 141.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandformation.co.za has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 54 (95%)

Requests Now

57

After Optimization

3

  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandformation. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

brandformation.co.za accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

brandformation.co.za best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

brandformation.co.za SEO score

94

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandformation.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandformation.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brandformation. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: