Tools & Wizards About Us

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

brandgenetics.com

Brand Genetics Human-First Insight & Innovation

Page Load Speed

2.6 sec in total

First Response

204 ms

Resources Loaded

2.1 sec

Page Rendered

379 ms

About Website

Welcome to brandgenetics.com homepage info - get ready to check Brand Genetics best content for India right away, or after learning these important things about brandgenetics.com

The global insight and innovation consultancy dedicated to unlocking growth by thinking human-first so that you can win in today’s market and in tomorrow’s

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Key Findings

We analyzed Brandgenetics.com page load time and found that the first response time was 204 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

brandgenetics.com performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

65/100

10%

LCP (Largest Contentful Paint)

Value3.0 s

77/100

25%

SI (Speed Index)

Value3.8 s

84/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value7.2 s

50/100

10%

Network Requests Diagram

brandgenetics.com

204 ms

brandgenetics.com

587 ms

style.css

78 ms

jquery.min.js

231 ms

jquery-migrate.min.js

238 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 95% of them (41 requests) were addressed to the original Brandgenetics.com, 2% (1 request) were made to Googletagmanager.com and 2% (1 request) were made to Brandgenetics.preview.uk.com. The less responsive or slowest element that took the longest time to load (827 ms) belongs to the original domain Brandgenetics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 90.4 kB (4%)

Content Size

2.5 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandgenetics.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 68.7 kB

  • Original 81.3 kB
  • After minification 72.9 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.7 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 2.7 kB

  • Original 2.3 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Genetics images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 13.5 kB

  • Original 91.5 kB
  • After minification 91.5 kB
  • After compression 78.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 13.5 kB or 15% of the original size.

CSS Optimization

-27%

Potential reduce by 5.5 kB

  • Original 20.4 kB
  • After minification 20.1 kB
  • After compression 14.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandgenetics.com needs all CSS files to be minified and compressed as it can save up to 5.5 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (8%)

Requests Now

37

After Optimization

34

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Genetics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

brandgenetics.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandgenetics.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandgenetics.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandgenetics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandgenetics.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brand Genetics. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: