Tools & Wizards About Us

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

brandscents.co.za

BrandScents - Scent Marketing for your Business and Work Space

Page Load Speed

18.2 sec in total

First Response

4.7 sec

Resources Loaded

12.7 sec

Page Rendered

808 ms

About Website

Visit brandscents.co.za now to see the best up-to-date Brand Scents content and also check out these interesting facts you probably never knew about brandscents.co.za

BrandScents specialises in Scent Marketing for complex or smaller work spaces, offering customised fragrances for your company to compliment your brand. BrandScents, pioneers of Scent Marketing in the...

Visit brandscents.co.za

Key Findings

We analyzed Brandscents.co.za page load time and found that the first response time was 4.7 sec and then it took 13.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

brandscents.co.za performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value22.4 s

0/100

25%

SI (Speed Index)

Value24.2 s

0/100

10%

TBT (Total Blocking Time)

Value770 ms

38/100

30%

CLS (Cumulative Layout Shift)

Value0.521

15/100

15%

TTI (Time to Interactive)

Value21.0 s

1/100

10%

Network Requests Diagram

brandscents.co.za

4688 ms

front.min.css

896 ms

woocommerce-layout.css

1190 ms

woocommerce.css

1490 ms

style.css

310 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 74% of them (74 requests) were addressed to the original Brandscents.co.za, 18% (18 requests) were made to Fonts.gstatic.com and 4% (4 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (4.7 sec) belongs to the original domain Brandscents.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (27%)

Content Size

4.4 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandscents.co.za main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 350.0 kB

  • Original 400.1 kB
  • After minification 393.0 kB
  • After compression 50.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 350.0 kB or 87% of the original size.

Image Optimization

-7%

Potential reduce by 206.4 kB

  • Original 3.0 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Scents images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 491.8 kB

  • Original 764.1 kB
  • After minification 755.5 kB
  • After compression 272.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 491.8 kB or 64% of the original size.

CSS Optimization

-85%

Potential reduce by 145.8 kB

  • Original 171.0 kB
  • After minification 169.0 kB
  • After compression 25.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandscents.co.za needs all CSS files to be minified and compressed as it can save up to 145.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (54%)

Requests Now

80

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Scents. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

brandscents.co.za accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandscents.co.za best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandscents.co.za SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandscents.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandscents.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brand Scents. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: