Access brandsmithgroup.com. Brandsmith – Award-Winning Creative Services and Targeted Brand Strategies

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Brandsmith provides award-winning creative services and targeted brand strategies for business partners who are ready to forge ahead. The Brandsmith crew works with businesses across the country and a...

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brandsmithgroup.com

244 ms

brandsmithcreative.com

150 ms

Our browser made a total of 2 requests to load all elements on the main page. We found that 50% of them (1 request) were addressed to the original Brandsmithgroup.com, 50% (1 request) were made to Brandsmithcreative.com. The less responsive or slowest element that took the longest time to load (244 ms) belongs to the original domain Brandsmithgroup.com.

Content Size

665.5 kB

After Optimization

655.0 kB

In fact, the total size of Brandsmithgroup.com main page is 665.5 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 664.6 kB which makes up the majority of the site volume.

HTML Optimization

-17%

Potential reduce by 34 B

Original 198 B
After minification 197 B
After compression 164 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34 B or 17% of the original size.

Image Optimization

-2%

Potential reduce by 10.2 kB

Original 664.6 kB
After minification 654.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandsmith Group images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 209 B

Original 650 B
After minification 643 B
After compression 441 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 209 B or 32% of the original size.

Requests Now

After Optimization

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Language and Encoding

Language Detected

Language Claimed

N/A

Encoding

ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandsmithgroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandsmithgroup.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Brandsmith Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: