Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

brandtribe.biz

Business to Consumer | Marketing Platform | Brandtribe

Page Load Speed

6.7 sec in total

First Response

604 ms

Resources Loaded

5.9 sec

Page Rendered

176 ms

About Website

Welcome to brandtribe.biz homepage info - get ready to check Brandtribe best content for Nigeria right away, or after learning these important things about brandtribe.biz

The Business to Consumer marketing platform that integrates with any channel, creating a hub to analyse, track and measure your digital activities in real time.

Visit brandtribe.biz

Key Findings

We analyzed Brandtribe.biz page load time and found that the first response time was 604 ms and then it took 6.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

brandtribe.biz performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value6.2 s

11/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.087

93/100

15%

TTI (Time to Interactive)

Value7.1 s

52/100

10%

Network Requests Diagram

brandtribe.biz

604 ms

www.brandtribe.biz

1970 ms

css

22 ms

normalize.css

309 ms

Reset.css

617 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 90% of them (44 requests) were addressed to the original Brandtribe.biz, 4% (2 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Brandtribe.biz.

Page Optimization Overview & Recommendations

Page size can be reduced by 77.1 kB (16%)

Content Size

474.9 kB

After Optimization

397.8 kB

In fact, the total size of Brandtribe.biz main page is 474.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 246.1 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 21.2 kB

  • Original 26.9 kB
  • After minification 17.8 kB
  • After compression 5.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.1 kB, which is 34% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.2 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 393 B

  • Original 180.1 kB
  • After minification 179.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandtribe images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 45.7 kB

  • Original 246.1 kB
  • After minification 246.1 kB
  • After compression 200.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 45.7 kB or 19% of the original size.

CSS Optimization

-45%

Potential reduce by 9.8 kB

  • Original 21.9 kB
  • After minification 20.9 kB
  • After compression 12.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandtribe.biz needs all CSS files to be minified and compressed as it can save up to 9.8 kB or 45% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (33%)

Requests Now

43

After Optimization

29

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandtribe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

brandtribe.biz accessibility score

73

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

brandtribe.biz best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

brandtribe.biz SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandtribe.biz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandtribe.biz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Brandtribe. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: