Tools & Wizards About Us

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

brandzero.in

Brand Zero – Brand Zero is a Social Enterprise that crafts eco friendly products with the help of local artisans across India.

Page Load Speed

25.6 sec in total

First Response

598 ms

Resources Loaded

23.3 sec

Page Rendered

1.7 sec

About Website

Visit brandzero.in now to see the best up-to-date Brand Zero content and also check out these interesting facts you probably never knew about brandzero.in

Visit brandzero.in

Key Findings

We analyzed Brandzero.in page load time and found that the first response time was 598 ms and then it took 25 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

brandzero.in performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value15.4 s

0/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value3,650 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.094

91/100

15%

TTI (Time to Interactive)

Value21.3 s

1/100

10%

Network Requests Diagram

brandzero.in

598 ms

brandzero.in

1287 ms

styles.css

768 ms

tutor-icon.min.css

762 ms

tutor.min.css

1263 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 84% of them (122 requests) were addressed to the original Brandzero.in, 5% (7 requests) were made to Google-analytics.com and 2% (3 requests) were made to Stats.wp.com. The less responsive or slowest element that took the longest time to load (7.5 sec) belongs to the original domain Brandzero.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 244.5 kB (7%)

Content Size

3.6 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandzero.in main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 225.8 kB

  • Original 273.2 kB
  • After minification 266.3 kB
  • After compression 47.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 225.8 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 12.9 kB

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Zero images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 5.4 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 1.0 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 356 B

  • Original 100.3 kB
  • After minification 100.1 kB
  • After compression 99.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandzero.in has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 86 (69%)

Requests Now

125

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Zero. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 59 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

brandzero.in accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

brandzero.in best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

brandzero.in SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandzero.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandzero.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Brand Zero. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: