Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

brevity.marketing

B Corp Marketing Consultancy - Basingstoke | Brevity Marketing

Page Load Speed

1.5 sec in total

First Response

41 ms

Resources Loaded

1.2 sec

Page Rendered

269 ms

About Website

Visit brevity.marketing now to see the best up-to-date Brevity content and also check out these interesting facts you probably never knew about brevity.marketing

Achieve more with Brevity – We're a B Corp certified marketing agency working across Hampshire, Berkshire, London, Surrey and West Sussex.

Visit brevity.marketing

Key Findings

We analyzed Brevity.marketing page load time and found that the first response time was 41 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

brevity.marketing performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

33/100

10%

LCP (Largest Contentful Paint)

Value11.7 s

0/100

25%

SI (Speed Index)

Value10.2 s

8/100

10%

TBT (Total Blocking Time)

Value3,750 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.118

85/100

15%

TTI (Time to Interactive)

Value14.3 s

9/100

10%

Network Requests Diagram

brevity.marketing

41 ms

brevity.marketing

41 ms

script.js

193 ms

js

75 ms

17376f48ef182f286dba3916ee0ed8bb.min.css

35 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 82% of them (23 requests) were addressed to the original Brevity.marketing, 7% (2 requests) were made to Googletagmanager.com and 4% (1 request) were made to Cdn-cookieyes.com. The less responsive or slowest element that took the longest time to load (739 ms) belongs to the original domain Brevity.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 262.4 kB (10%)

Content Size

2.5 MB

After Optimization

2.3 MB

In fact, the total size of Brevity.marketing main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 81.2 kB

  • Original 98.1 kB
  • After minification 96.3 kB
  • After compression 16.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 81.2 kB or 83% of the original size.

Image Optimization

-6%

Potential reduce by 113.2 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brevity images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 31.2 kB

  • Original 353.3 kB
  • After minification 353.3 kB
  • After compression 322.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-18%

Potential reduce by 36.9 kB

  • Original 210.6 kB
  • After minification 210.6 kB
  • After compression 173.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brevity.marketing needs all CSS files to be minified and compressed as it can save up to 36.9 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (55%)

Requests Now

22

After Optimization

10

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brevity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

brevity.marketing accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

brevity.marketing best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

brevity.marketing SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brevity.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brevity.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brevity. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: