Report Summary

  • 95

    Performance

    Renders faster than
    93% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

brierton.com

Brierton Design Graphic Design Companies Chicago | Marketing Communications Strategy

Page Load Speed

1.8 sec in total

First Response

200 ms

Resources Loaded

1.5 sec

Page Rendered

141 ms

About Website

Welcome to brierton.com homepage info - get ready to check Brierton best content right away, or after learning these important things about brierton.com

Chicago branding and marketing design with 20 years expertise in marketing strategy brand design identity advertising websites and promotion design

Visit brierton.com

Key Findings

We analyzed Brierton.com page load time and found that the first response time was 200 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

brierton.com performance score

95

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value2.6 s

87/100

25%

SI (Speed Index)

Value2.2 s

99/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.4 s

99/100

10%

Network Requests Diagram

brierton.com

200 ms

brierton.com

284 ms

BDi.css

67 ms

navBar.css

129 ms

gatag.js

220 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 93% of them (26 requests) were addressed to the original Brierton.com, 7% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (449 ms) belongs to the original domain Brierton.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 8.3 kB (12%)

Content Size

67.3 kB

After Optimization

58.9 kB

In fact, the total size of Brierton.com main page is 67.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 36.0 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 6.8 kB

  • Original 9.7 kB
  • After minification 9.3 kB
  • After compression 2.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.8 kB or 70% of the original size.

Image Optimization

-0%

Potential reduce by 12 B

  • Original 36.0 kB
  • After minification 36.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brierton images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 531 B

  • Original 18.3 kB
  • After minification 18.3 kB
  • After compression 17.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-30%

Potential reduce by 1.0 kB

  • Original 3.3 kB
  • After minification 3.3 kB
  • After compression 2.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brierton.com needs all CSS files to be minified and compressed as it can save up to 1.0 kB or 30% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (42%)

Requests Now

26

After Optimization

15

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brierton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Accessibility Review

brierton.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

brierton.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

brierton.com SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brierton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brierton.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Brierton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: