Tools & Wizards About Us

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

burtsbees.com.au

Natural Personal Care & Natural Skin Care Products | Burt's Bees

Page Load Speed

773 ms in total

First Response

90 ms

Resources Loaded

504 ms

Page Rendered

179 ms

About Website

Click here to check amazing Burt S Bees content for Australia. Otherwise, check out these important facts you probably never knew about burtsbees.com.au

Burt's Bees offers natural personal care products, including truly natural skin care products, hair care products, soaps, lotions, natural baby products, and more.

Visit burtsbees.com.au

Key Findings

We analyzed Burtsbees.com.au page load time and found that the first response time was 90 ms and then it took 683 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

burtsbees.com.au performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value590 ms

50/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

www.burtsbees.com.au

90 ms

gtm.js

70 ms

style.min.css

23 ms

events-manager.min.css

50 ms

screen.css

34 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 91% of them (41 requests) were addressed to the original Burtsbees.com.au, 7% (3 requests) were made to Cdn.cookielaw.org and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (112 ms) relates to the external source Cdn.cookielaw.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 428.7 kB (35%)

Content Size

1.2 MB

After Optimization

789.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Burtsbees.com.au main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 639.2 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 85.7 kB

  • Original 96.9 kB
  • After minification 58.2 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 38.6 kB, which is 40% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 85.7 kB or 88% of the original size.

Image Optimization

-4%

Potential reduce by 12.7 kB

  • Original 352.5 kB
  • After minification 339.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Burt S Bees images are well optimized though.

JavaScript Optimization

-47%

Potential reduce by 298.8 kB

  • Original 639.2 kB
  • After minification 639.2 kB
  • After compression 340.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 298.8 kB or 47% of the original size.

CSS Optimization

-24%

Potential reduce by 31.4 kB

  • Original 129.9 kB
  • After minification 129.9 kB
  • After compression 98.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Burtsbees.com.au needs all CSS files to be minified and compressed as it can save up to 31.4 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (67%)

Requests Now

43

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Burt S Bees. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

burtsbees.com.au accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

burtsbees.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

burtsbees.com.au SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Burtsbees.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Burtsbees.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Burt S Bees. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: