Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

butlermarketing.com

Promotional Products Toronto, GTA, Pickering, & Durham Region - Corporate Branding Specialists | Butler Marketing Services: Home

Page Load Speed

5.6 sec in total

First Response

1.4 sec

Resources Loaded

3.5 sec

Page Rendered

720 ms

About Website

Click here to check amazing Butler Marketing content. Otherwise, check out these important facts you probably never knew about butlermarketing.com

Grow your brand with promotional products, promotional supplies, teamwear, sportswear, awards, recognition gifts, and branded items from Butler Marketing Services. We do custom silkscreening and embro...

Visit butlermarketing.com

Key Findings

We analyzed Butlermarketing.com page load time and found that the first response time was 1.4 sec and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

butlermarketing.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value18.8 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value370 ms

71/100

30%

CLS (Cumulative Layout Shift)

Value0.978

2/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

www.butlermarketing.com

1406 ms

bootstrap.min.css

38 ms

css

32 ms

owl.carousel.min.css

78 ms

flexslider.css

114 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 94% of them (75 requests) were addressed to the original Butlermarketing.com, 3% (2 requests) were made to Fonts.googleapis.com and 3% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Butlermarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 255.9 kB (17%)

Content Size

1.5 MB

After Optimization

1.2 MB

In fact, the total size of Butlermarketing.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 879.2 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 75.2 kB

  • Original 89.4 kB
  • After minification 82.0 kB
  • After compression 14.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.2 kB or 84% of the original size.

Image Optimization

-6%

Potential reduce by 55.2 kB

  • Original 879.2 kB
  • After minification 823.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Butler Marketing images are well optimized though.

JavaScript Optimization

-23%

Potential reduce by 62.2 kB

  • Original 276.2 kB
  • After minification 275.7 kB
  • After compression 214.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 62.2 kB or 23% of the original size.

CSS Optimization

-29%

Potential reduce by 63.3 kB

  • Original 219.3 kB
  • After minification 219.3 kB
  • After compression 156.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Butlermarketing.com needs all CSS files to be minified and compressed as it can save up to 63.3 kB or 29% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (45%)

Requests Now

67

After Optimization

37

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Butler Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

butlermarketing.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

butlermarketing.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

butlermarketing.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Butlermarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Butlermarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Butler Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: