Tools & Wizards About Us

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

lifestyle.bmw.com

BMW | Goods with Freude | BMW Lifestyle Store

Page Load Speed

5.4 sec in total

First Response

1.1 sec

Resources Loaded

3.3 sec

Page Rendered

1 sec

About Website

Visit lifestyle.bmw.com now to see the best up-to-date Lifestyle BMW content for Germany and also check out these interesting facts you probably never knew about lifestyle.bmw.com

The home of BMW Lifestyle products, including BMW T-shirts, jackets, keyrings, accessories and more. Free delivery available.

Visit lifestyle.bmw.com

Key Findings

We analyzed Lifestyle.bmw.com page load time and found that the first response time was 1.1 sec and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

lifestyle.bmw.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value1,230 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.025

100/100

15%

TTI (Time to Interactive)

Value12.1 s

16/100

10%

Network Requests Diagram

1055 ms

gtm.js

130 ms

optimize.js

88 ms

gsap.min.js

64 ms

ScrollTrigger.min.js

75 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 69% of them (41 requests) were addressed to the original Lifestyle.bmw.com, 5% (3 requests) were made to Googletagmanager.com and 5% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Lifestyle.bmw.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 93.8 kB (10%)

Content Size

951.3 kB

After Optimization

857.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lifestyle.bmw.com main page is 951.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 485.0 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 93.5 kB

  • Original 110.9 kB
  • After minification 110.7 kB
  • After compression 17.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.5 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 485.0 kB
  • After minification 485.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lifestyle BMW images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 264 B

  • Original 273.8 kB
  • After minification 273.8 kB
  • After compression 273.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 20 B

  • Original 81.6 kB
  • After minification 81.6 kB
  • After compression 81.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lifestyle.bmw.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 24 (44%)

Requests Now

54

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lifestyle BMW. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

lifestyle.bmw.com accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

lifestyle.bmw.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

lifestyle.bmw.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lifestyle.bmw.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lifestyle.bmw.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Lifestyle BMW. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: