Tools & Wizards About Us

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

cadburygiftsdirect.co.uk

Chocolate Gifts | Chocolate Delivery | Cadbury Gifts

Page Load Speed

3.2 sec in total

First Response

175 ms

Resources Loaded

2.8 sec

Page Rendered

267 ms

About Website

Welcome to cadburygiftsdirect.co.uk homepage info - get ready to check Cadbury Gifts Direct best content for United Kingdom right away, or after learning these important things about cadburygiftsdirect.co.uk

New 2024 range -find Cadbury chocolate gifts for any occasion, including Christmas chocolate, selection boxes, hampers and personalised chocolates. Shop online now.

Visit cadburygiftsdirect.co.uk

Key Findings

We analyzed Cadburygiftsdirect.co.uk page load time and found that the first response time was 175 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

cadburygiftsdirect.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

61/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value8.8 s

15/100

10%

TBT (Total Blocking Time)

Value6,550 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.122

84/100

15%

TTI (Time to Interactive)

Value22.9 s

1/100

10%

Network Requests Diagram

cadburygiftsdirect.co.uk

175 ms

www.cadburygiftsdirect.co.uk

594 ms

frosmo.easy.js

353 ms

cadburygiftsdirect_561507900e30a.js

265 ms

Fonts.css

177 ms

Our browser made a total of 123 requests to load all elements on the main page. We found that 70% of them (86 requests) were addressed to the original Cadburygiftsdirect.co.uk, 11% (14 requests) were made to Inpref.com and 11% (13 requests) were made to Inpref.s3.amazonaws.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Cadburygiftsdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 779.1 kB (29%)

Content Size

2.7 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Cadburygiftsdirect.co.uk main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 91.0 kB

  • Original 113.8 kB
  • After minification 103.4 kB
  • After compression 22.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 91.0 kB or 80% of the original size.

Image Optimization

-7%

Potential reduce by 133.7 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Cadbury Gifts Direct images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 439.1 kB

  • Original 624.5 kB
  • After minification 600.1 kB
  • After compression 185.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 439.1 kB or 70% of the original size.

CSS Optimization

-85%

Potential reduce by 115.3 kB

  • Original 136.4 kB
  • After minification 107.5 kB
  • After compression 21.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cadburygiftsdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 115.3 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 61 (52%)

Requests Now

117

After Optimization

56

  • Images
  • JavaScript
  • CSS

The browser has sent 117 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cadbury Gifts Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

cadburygiftsdirect.co.uk accessibility score

91

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

cadburygiftsdirect.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

cadburygiftsdirect.co.uk SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cadburygiftsdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Cadburygiftsdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Cadbury Gifts Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: