Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

captiva-marketing.com

Captiva Marketing | St. Louis Web Design, SEO & Digital Marketing Firm

Page Load Speed

2.3 sec in total

First Response

115 ms

Resources Loaded

1.7 sec

Page Rendered

465 ms

About Website

Click here to check amazing Captiva Marketing content for United States. Otherwise, check out these important facts you probably never knew about captiva-marketing.com

Captiva Marketing is a St. Louis based, full service digital marketing firm specializing in web design, SEO, CPC management, social media and video development.

Visit captiva-marketing.com

Key Findings

We analyzed Captiva-marketing.com page load time and found that the first response time was 115 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

captiva-marketing.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value1,660 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.051

99/100

15%

TTI (Time to Interactive)

Value13.8 s

10/100

10%

Network Requests Diagram

captiva-marketing.com

115 ms

captiva-marketing.com

159 ms

www.captiva-marketing.com

218 ms

css2

39 ms

em23f52793b9c99b7585c7ce811db27be6b9-index.css

124 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 56% of them (29 requests) were addressed to the original Captiva-marketing.com, 13% (7 requests) were made to Fonts.gstatic.com and 6% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (872 ms) belongs to the original domain Captiva-marketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 59.7 kB (6%)

Content Size

946.2 kB

After Optimization

886.6 kB

In fact, the total size of Captiva-marketing.com main page is 946.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 491.6 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 58.0 kB

  • Original 76.9 kB
  • After minification 74.9 kB
  • After compression 18.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.0 kB or 75% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 491.6 kB
  • After minification 491.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Captiva Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.4 kB

  • Original 337.5 kB
  • After minification 337.5 kB
  • After compression 336.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 249 B

  • Original 40.2 kB
  • After minification 40.2 kB
  • After compression 39.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Captiva-marketing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (26%)

Requests Now

42

After Optimization

31

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Captiva Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

captiva-marketing.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

captiva-marketing.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

captiva-marketing.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Captiva-marketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Captiva-marketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Captiva Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: