Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

charmgroup.cn

昌荣传播 - 中国领先的综合广告与媒体服务商

Page Load Speed

8.1 sec in total

First Response

1.4 sec

Resources Loaded

6.4 sec

Page Rendered

353 ms

About Website

Click here to check amazing Charmgroup content for China. Otherwise, check out these important facts you probably never knew about charmgroup.cn

昌荣传播,中国领先的综合广告与媒体服务商,目前拥有包括“昌荣广告、昌荣数字、昌荣精准、昌荣体育、昌荣娱乐”五大业务板块在内的服务体系,为客户提供一站式整合传播解决方案。

Visit charmgroup.cn

Key Findings

We analyzed Charmgroup.cn page load time and found that the first response time was 1.4 sec and then it took 6.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

charmgroup.cn performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

4/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value17.7 s

0/100

10%

TBT (Total Blocking Time)

Value100 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.884

3/100

15%

TTI (Time to Interactive)

Value10.9 s

21/100

10%

Network Requests Diagram

charmgroup.cn

1372 ms

style.css

461 ms

changrong.js

1547 ms

js

60 ms

jquery.bxslider.min.css

247 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 93% of them (38 requests) were addressed to the original Charmgroup.cn, 5% (2 requests) were made to Hm.baidu.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Charmgroup.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (20%)

Content Size

5.6 MB

After Optimization

4.5 MB

In fact, the total size of Charmgroup.cn main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 5.1 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 18.5 kB

  • Original 22.6 kB
  • After minification 17.7 kB
  • After compression 4.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.0 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.5 kB or 82% of the original size.

Image Optimization

-14%

Potential reduce by 695.6 kB

  • Original 5.1 MB
  • After minification 4.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Charmgroup needs image optimization as it can save up to 695.6 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-84%

Potential reduce by 272.9 kB

  • Original 323.5 kB
  • After minification 178.9 kB
  • After compression 50.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 272.9 kB or 84% of the original size.

CSS Optimization

-88%

Potential reduce by 129.3 kB

  • Original 147.2 kB
  • After minification 114.1 kB
  • After compression 17.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Charmgroup.cn needs all CSS files to be minified and compressed as it can save up to 129.3 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (33%)

Requests Now

39

After Optimization

26

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Charmgroup. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

charmgroup.cn accessibility score

61

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

charmgroup.cn best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

charmgroup.cn SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Charmgroup.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it matches the claimed language. Our system also found out that Charmgroup.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Charmgroup. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: