Tools & Wizards About Us

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

chicagodisplay.com

Chicago Display Marketing - The nation's premier display marketing service.

Page Load Speed

777 ms in total

First Response

63 ms

Resources Loaded

500 ms

Page Rendered

214 ms

About Website

Visit chicagodisplay.com now to see the best up-to-date Chicago Display content and also check out these interesting facts you probably never knew about chicagodisplay.com

Chicago Display Marketing (CDM) is a full-service company that specializes in custom point-of-purchase displays, merchandising systems, store fixtures, retail graphics, and signage that lift sales and...

Visit chicagodisplay.com

Key Findings

We analyzed Chicagodisplay.com page load time and found that the first response time was 63 ms and then it took 714 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

chicagodisplay.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value11.5 s

0/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value330 ms

75/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

chicagodisplay.com

63 ms

chicagodisplay.com

166 ms

css

31 ms

css

57 ms

bootstrap.min.css

49 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 87% of them (45 requests) were addressed to the original Chicagodisplay.com, 10% (5 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (166 ms) belongs to the original domain Chicagodisplay.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (39%)

Content Size

3.0 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Chicagodisplay.com main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 20.8 kB

  • Original 24.6 kB
  • After minification 15.8 kB
  • After compression 3.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.8 kB, which is 36% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.8 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 12.3 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chicago Display images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 485.1 kB

  • Original 660.7 kB
  • After minification 589.4 kB
  • After compression 175.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 485.1 kB or 73% of the original size.

CSS Optimization

-88%

Potential reduce by 632.3 kB

  • Original 720.6 kB
  • After minification 633.3 kB
  • After compression 88.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Chicagodisplay.com needs all CSS files to be minified and compressed as it can save up to 632.3 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (64%)

Requests Now

44

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chicago Display. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

chicagodisplay.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

chicagodisplay.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

chicagodisplay.com SEO score

88

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chicagodisplay.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Chicagodisplay.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Chicago Display. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: