Tools & Wizards About Us

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

colgate.com.sg

Colgate® SG | Toothpaste, Toothbrushes & Oral Care Resources

Page Load Speed

2.5 sec in total

First Response

231 ms

Resources Loaded

2.1 sec

Page Rendered

203 ms

About Website

Visit colgate.com.sg now to see the best up-to-date Colgate content for Singapore and also check out these interesting facts you probably never knew about colgate.com.sg

Discover the Colgate Oral Care Center. The Oral Care Center provides information on dental health, oral health products, oral health guides, and much more.

Visit colgate.com.sg

Key Findings

We analyzed Colgate.com.sg page load time and found that the first response time was 231 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

colgate.com.sg performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value5,970 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.117

85/100

15%

TTI (Time to Interactive)

Value24.9 s

0/100

10%

Network Requests Diagram

colgate.com.sg

231 ms

www.colgate.com.sg

93 ms

HomePage.cvsp

22 ms

normalize.css

12 ms

global.css

14 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 58% of them (38 requests) were addressed to the original Colgate.com.sg, 17% (11 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Colgate.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Colgate.com.sg.

Page Optimization Overview & Recommendations

Page size can be reduced by 507.2 kB (16%)

Content Size

3.2 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Colgate.com.sg main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 31.0 kB

  • Original 36.9 kB
  • After minification 24.9 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.0 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.0 kB or 84% of the original size.

Image Optimization

-5%

Potential reduce by 147.7 kB

  • Original 2.7 MB
  • After minification 2.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Colgate images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 290.8 kB

  • Original 430.9 kB
  • After minification 380.3 kB
  • After compression 140.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 290.8 kB or 67% of the original size.

CSS Optimization

-85%

Potential reduce by 37.7 kB

  • Original 44.6 kB
  • After minification 30.5 kB
  • After compression 6.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Colgate.com.sg needs all CSS files to be minified and compressed as it can save up to 37.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (53%)

Requests Now

45

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Colgate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

colgate.com.sg accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

Low

No form fields have multiple labels

Best Practices

colgate.com.sg best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

colgate.com.sg SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Colgate.com.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Colgate.com.sg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Colgate. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: