Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

costcoauto.com

New & Used Car Buying Service | Costco Auto Program

Page Load Speed

2.6 sec in total

First Response

340 ms

Resources Loaded

1.9 sec

Page Rendered

341 ms

About Website

Click here to check amazing Costco Auto content for United States. Otherwise, check out these important facts you probably never knew about costcoauto.com

Automotive savings exclusively for Costco members. Go car shopping without the hassle and get low, prearranged pricing. Find an Approved Dealer near you.

Visit costcoauto.com

Key Findings

We analyzed Costcoauto.com page load time and found that the first response time was 340 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

costcoauto.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.0 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value950 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.162

72/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

costcoauto.com

340 ms

default.aspx

604 ms

enterzipcode.aspx

236 ms

layout.css

228 ms

urchin.js

80 ms

Our browser made a total of 18 requests to load all elements on the main page. We found that 67% of them (12 requests) were addressed to the original Costcoauto.com, 17% (3 requests) were made to Affinitydg.hs.llnwd.net and 6% (1 request) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (604 ms) belongs to the original domain Costcoauto.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 507.5 kB (66%)

Content Size

768.3 kB

After Optimization

260.8 kB

In fact, the total size of Costcoauto.com main page is 768.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 466.1 kB which makes up the majority of the site volume.

HTML Optimization

-59%

Potential reduce by 5.0 kB

  • Original 8.5 kB
  • After minification 7.6 kB
  • After compression 3.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 928 B, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.0 kB or 59% of the original size.

Image Optimization

-3%

Potential reduce by 4.9 kB

  • Original 188.6 kB
  • After minification 183.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Costco Auto images are well optimized though.

JavaScript Optimization

-88%

Potential reduce by 408.0 kB

  • Original 466.1 kB
  • After minification 283.3 kB
  • After compression 58.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 408.0 kB or 88% of the original size.

CSS Optimization

-85%

Potential reduce by 89.5 kB

  • Original 105.1 kB
  • After minification 78.7 kB
  • After compression 15.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Costcoauto.com needs all CSS files to be minified and compressed as it can save up to 89.5 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (40%)

Requests Now

15

After Optimization

9

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Costco Auto. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

costcoauto.com accessibility score

100

Accessibility Issues

Best Practices

costcoauto.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

costcoauto.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Costcoauto.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Costcoauto.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Costco Auto. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: