Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

crossroads.se

Helhetsleverantör inom lojalitetsprogram och kundklubbar | Awardit

Page Load Speed

4.3 sec in total

First Response

324 ms

Resources Loaded

2.6 sec

Page Rendered

1.4 sec

About Website

Click here to check amazing Crossroads content for Sweden. Otherwise, check out these important facts you probably never knew about crossroads.se

Vi är Nordens största operatör av kundklubbar, lojalitetsprogram, säljmotivationsprogram, digitala poängvalutor och poängshoppar.

Visit crossroads.se

Key Findings

We analyzed Crossroads.se page load time and found that the first response time was 324 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

crossroads.se performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value5.4 s

56/100

10%

TBT (Total Blocking Time)

Value370 ms

71/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

crossroads.se

324 ms

www.crossroads.se

610 ms

sv

628 ms

v.js

52 ms

webfont.js

36 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Crossroads.se, 76% (34 requests) were made to Awardit.com and 7% (3 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (948 ms) relates to the external source Awardit.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 98.1 kB (30%)

Content Size

325.7 kB

After Optimization

227.7 kB

In fact, the total size of Crossroads.se main page is 325.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 199.9 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 97.4 kB

  • Original 125.8 kB
  • After minification 125.8 kB
  • After compression 28.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 97.4 kB or 77% of the original size.

JavaScript Optimization

-0%

Potential reduce by 706 B

  • Original 199.9 kB
  • After minification 199.8 kB
  • After compression 199.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 22 (56%)

Requests Now

39

After Optimization

17

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Crossroads. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

crossroads.se accessibility score

100

Accessibility Issues

Best Practices

crossroads.se best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

crossroads.se SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    SV

  • Language Claimed

    SV

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Crossroads.se can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and it matches the claimed language. Our system also found out that Crossroads.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Crossroads. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: