Tools & Wizards About Us

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

ad.doubleclick.net

Enterprise Advertising & Analytics Solutions - Google Marketing Platform

Page Load Speed

1.1 sec in total

First Response

11 ms

Resources Loaded

495 ms

Page Rendered

563 ms

About Website

Visit ad.doubleclick.net now to see the best up-to-date Ad Doubleclick content for United States and also check out these interesting facts you probably never knew about ad.doubleclick.net

Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.

Visit ad.doubleclick.net

Key Findings

We analyzed Ad.doubleclick.net page load time and found that the first response time was 11 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

ad.doubleclick.net performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value4.4 s

75/100

10%

TBT (Total Blocking Time)

Value600 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

ad.doubleclick.net

11 ms

ad.doubleclick.net

20 ms

34 ms

css

68 ms

cookienotificationbar.min.css

53 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Ad.doubleclick.net, 35% (12 requests) were made to Lh3.googleusercontent.com and 24% (8 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (244 ms) relates to the external source Lh3.googleusercontent.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 94.4 kB (15%)

Content Size

616.7 kB

After Optimization

522.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ad.doubleclick.net main page is 616.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 308.8 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 73.2 kB

  • Original 92.7 kB
  • After minification 82.8 kB
  • After compression 19.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.9 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.2 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 1.2 kB

  • Original 308.8 kB
  • After minification 307.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Doubleclick images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 20.0 kB

  • Original 180.1 kB
  • After minification 180.0 kB
  • After compression 160.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 20.0 kB or 11% of the original size.

CSS Optimization

-0%

Potential reduce by 4 B

  • Original 35.1 kB
  • After minification 35.1 kB
  • After compression 35.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ad.doubleclick.net has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 7 (30%)

Requests Now

23

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Doubleclick. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

ad.doubleclick.net accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

ad.doubleclick.net best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ad.doubleclick.net SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ad.doubleclick.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ad.doubleclick.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ad Doubleclick. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: