Tools & Wizards About Us

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

datapop.net

The Commerce Media Platform for the Open Internet | Criteo

Page Load Speed

2.4 sec in total

First Response

218 ms

Resources Loaded

1.3 sec

Page Rendered

892 ms

About Website

Click here to check amazing Datapop content for United States. Otherwise, check out these important facts you probably never knew about datapop.net

Activate the world’s largest set of commerce data to bring richer experiences to consumers with our Commerce Media Platform.

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Key Findings

We analyzed Datapop.net page load time and found that the first response time was 218 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

datapop.net performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value15.1 s

1/100

10%

TBT (Total Blocking Time)

Value7,560 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.042

99/100

15%

TTI (Time to Interactive)

Value26.1 s

0/100

10%

Network Requests Diagram

datapop.net

218 ms

www.criteo.com

22 ms

gtm.js

179 ms

theme.min.css

32 ms

select2.min.css

27 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Datapop.net, 81% (77 requests) were made to Criteo.com and 5% (5 requests) were made to Www2.criteo.com. The less responsive or slowest element that took the longest time to load (639 ms) relates to the external source Tree-nation.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (47%)

Content Size

3.2 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Datapop.net main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. CSS take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 386.6 kB

  • Original 435.8 kB
  • After minification 272.9 kB
  • After compression 49.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 162.9 kB, which is 37% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 386.6 kB or 89% of the original size.

Image Optimization

-1%

Potential reduce by 3.6 kB

  • Original 509.0 kB
  • After minification 505.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Datapop images are well optimized though.

JavaScript Optimization

-31%

Potential reduce by 141.7 kB

  • Original 452.6 kB
  • After minification 452.6 kB
  • After compression 310.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 141.7 kB or 31% of the original size.

CSS Optimization

-54%

Potential reduce by 995.4 kB

  • Original 1.8 MB
  • After minification 1.8 MB
  • After compression 845.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Datapop.net needs all CSS files to be minified and compressed as it can save up to 995.4 kB or 54% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (43%)

Requests Now

83

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Datapop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

datapop.net accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

datapop.net best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

datapop.net SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Datapop.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Datapop.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Datapop. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: