Tools & Wizards About Us

Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

ddb.co.nz

DDB - DDB Group Aotearoa

Page Load Speed

7.6 sec in total

First Response

120 ms

Resources Loaded

7.2 sec

Page Rendered

233 ms

About Website

Click here to check amazing DDB content for New Zealand. Otherwise, check out these important facts you probably never knew about ddb.co.nz

The power to move people at scale.

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Key Findings

We analyzed Ddb.co.nz page load time and found that the first response time was 120 ms and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

ddb.co.nz performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

11/100

25%

SI (Speed Index)

Value12.8 s

2/100

10%

TBT (Total Blocking Time)

Value300 ms

79/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

ddb.co.nz

120 ms

ddb

1127 ms

3810103609d0ec24.css

183 ms

fd9d1056-202dd0dfec9eb3c9.js

85 ms

69-4589adf5f4805623.js

115 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Ddb.co.nz, 96% (25 requests) were made to Ddbgroup.co.nz. The less responsive or slowest element that took the longest time to load (4.9 sec) relates to the external source Ddbgroup.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 366.8 kB (52%)

Content Size

699.3 kB

After Optimization

332.5 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Ddb.co.nz main page is 699.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 635.9 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 45.5 kB

  • Original 55.7 kB
  • After minification 55.5 kB
  • After compression 10.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.5 kB or 82% of the original size.

JavaScript Optimization

-51%

Potential reduce by 321.3 kB

  • Original 635.9 kB
  • After minification 635.9 kB
  • After compression 314.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 321.3 kB or 51% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 7.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 17 (71%)

Requests Now

24

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of DDB. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

ddb.co.nz accessibility score

94

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ddb.co.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

ddb.co.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ddb.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ddb.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of DDB. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: