Tools & Wizards About Us

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

dip.digital

Digital Marketing Agency Surrey | Welcome to DIP Digital

Page Load Speed

3.2 sec in total

First Response

247 ms

Resources Loaded

2.2 sec

Page Rendered

692 ms

About Website

Welcome to dip.digital homepage info - get ready to check DIP best content right away, or after learning these important things about dip.digital

We're an innovative results driven digital marketing agency in Surrey. Through years of experience we are well equipped to help you achieve your online goals.

Visit dip.digital

Key Findings

We analyzed Dip.digital page load time and found that the first response time was 247 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

dip.digital performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value1,160 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.195

63/100

15%

TTI (Time to Interactive)

Value10.2 s

25/100

10%

Network Requests Diagram

dip.digital

247 ms

dip.digital

415 ms

gtm.js

56 ms

bootstrap.min.min.bb4ed9a37aa72b4d23bcc4ee5dc849a01536c7ebfac6999b75648e8c5c40dff2.css

137 ms

navigation.min.min.841240dad2b64929afc0a1fa180b98951dbeae301ed59c60ac3429755ad16a9e.css

184 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 93% of them (85 requests) were addressed to the original Dip.digital, 2% (2 requests) were made to Googletagmanager.com and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (749 ms) belongs to the original domain Dip.digital.

Page Optimization Overview & Recommendations

Page size can be reduced by 175.1 kB (26%)

Content Size

663.3 kB

After Optimization

488.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Dip.digital main page is 663.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 374.7 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 105.0 kB

  • Original 150.9 kB
  • After minification 150.1 kB
  • After compression 45.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 105.0 kB or 70% of the original size.

Image Optimization

-16%

Potential reduce by 16.3 kB

  • Original 102.7 kB
  • After minification 86.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, DIP needs image optimization as it can save up to 16.3 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-13%

Potential reduce by 47.2 kB

  • Original 374.7 kB
  • After minification 374.7 kB
  • After compression 327.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 47.2 kB or 13% of the original size.

CSS Optimization

-19%

Potential reduce by 6.6 kB

  • Original 35.0 kB
  • After minification 35.0 kB
  • After compression 28.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dip.digital needs all CSS files to be minified and compressed as it can save up to 6.6 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (25%)

Requests Now

76

After Optimization

57

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of DIP. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

dip.digital accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

dip.digital best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

dip.digital SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dip.digital can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dip.digital main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of DIP. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: