Tools & Wizards About Us

Report Summary

  • 52

    Performance

    Renders faster than
    69% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

directmarketing.co.jp

ダイレクトマーケティング 株式会社 (Direct Marketing, Inc.) - 成果報酬で提供する総合Webマーケティング企業

Page Load Speed

6.2 sec in total

First Response

853 ms

Resources Loaded

4.9 sec

Page Rendered

467 ms

About Website

Visit directmarketing.co.jp now to see the best up-to-date Direct Marketing content and also check out these interesting facts you probably never knew about directmarketing.co.jp

ダイレクトマーケティング株式会社は、SEO・メディア運用・広告運用・クリエイティブ制作など、総合Webマーケティングサービスを共同事業として成果報酬にて提供します。代表者：代表取締役　室塚 博史、資本金：900万円、設立日：2014年11月28日、所在地：107-0062 東京都港区南青山2-2-15 ウィン青山942

Visit directmarketing.co.jp

Key Findings

We analyzed Directmarketing.co.jp page load time and found that the first response time was 853 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

directmarketing.co.jp performance score

52

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value20.1 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.018

100/100

15%

TTI (Time to Interactive)

Value11.9 s

16/100

10%

Network Requests Diagram

directmarketing.co.jp

853 ms

style.min.css

166 ms

main.css

332 ms

front.css

495 ms

index.css

495 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 85% of them (29 requests) were addressed to the original Directmarketing.co.jp, 9% (3 requests) were made to Fastly.picsum.photos and 3% (1 request) were made to Google.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Directmarketing.co.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 53.2 kB (1%)

Content Size

3.6 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Directmarketing.co.jp main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 45.2 kB

  • Original 59.0 kB
  • After minification 58.5 kB
  • After compression 13.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.2 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 7.6 kB

  • Original 3.5 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Direct Marketing images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 90 B

  • Original 5.2 kB
  • After minification 5.2 kB
  • After compression 5.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 303 B

  • Original 38.5 kB
  • After minification 38.5 kB
  • After compression 38.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Directmarketing.co.jp has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 17 (52%)

Requests Now

33

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Direct Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

directmarketing.co.jp accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

directmarketing.co.jp best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

directmarketing.co.jp SEO score

90

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Directmarketing.co.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Directmarketing.co.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Direct Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: