Tools & Wizards About Us

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 72

    SEO

    Google-friendlier than
    31% of websites

dmsgroup.com

DMS | Driving Better Business Results

Page Load Speed

1.7 sec in total

First Response

107 ms

Resources Loaded

1.1 sec

Page Rendered

456 ms

About Website

Visit dmsgroup.com now to see the best up-to-date DMS Group content for United States and also check out these interesting facts you probably never knew about dmsgroup.com

Digital Media Solutions, Inc. (DMS) drives better business results through our innovative digital performance advertising solutions.

Visit dmsgroup.com

Key Findings

We analyzed Dmsgroup.com page load time and found that the first response time was 107 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

dmsgroup.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value7.2 s

5/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value2,990 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.245

51/100

15%

TTI (Time to Interactive)

Value17.8 s

4/100

10%

Network Requests Diagram

digitalmediasolutions.com

107 ms

gtm.js

168 ms

tfa.js

67 ms

bootstrap.min.css

95 ms

css

94 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Dmsgroup.com, 25% (20 requests) were made to Fonts.gstatic.com and 5% (4 requests) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (249 ms) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 93.3 kB (14%)

Content Size

651.9 kB

After Optimization

558.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Dmsgroup.com main page is 651.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 397.5 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 61.5 kB

  • Original 88.5 kB
  • After minification 88.5 kB
  • After compression 27.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.5 kB or 69% of the original size.

Image Optimization

-1%

Potential reduce by 5.1 kB

  • Original 397.5 kB
  • After minification 392.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. DMS Group images are well optimized though.

JavaScript Optimization

-17%

Potential reduce by 26.7 kB

  • Original 153.6 kB
  • After minification 153.4 kB
  • After compression 126.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 26.7 kB or 17% of the original size.

CSS Optimization

-0%

Potential reduce by 4 B

  • Original 12.2 kB
  • After minification 12.2 kB
  • After compression 12.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dmsgroup.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (81%)

Requests Now

59

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of DMS Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

dmsgroup.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

dmsgroup.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

dmsgroup.com SEO score

72

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dmsgroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dmsgroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of DMS Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: