Tools & Wizards About Us

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

dotdigital.com

Dotdigital: Customer experience platform for marketers

Page Load Speed

3 sec in total

First Response

197 ms

Resources Loaded

2 sec

Page Rendered

832 ms

About Website

Click here to check amazing Dotdigital content for India. Otherwise, check out these important facts you probably never knew about dotdigital.com

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Key Findings

We analyzed Dotdigital.com page load time and found that the first response time was 197 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

dotdigital.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value11.1 s

0/100

25%

SI (Speed Index)

Value11.7 s

4/100

10%

TBT (Total Blocking Time)

Value4,240 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.583

11/100

15%

TTI (Time to Interactive)

Value27.8 s

0/100

10%

Network Requests Diagram

dotdigital.com

197 ms

dotdigital.com

69 ms

OtAutoBlock.js

115 ms

otSDKStub.js

128 ms

173995.js

92 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 34% of them (33 requests) were addressed to the original Dotdigital.com, 42% (41 requests) were made to Mkr1en1mksitesap.blob.core.windows.net and 5% (5 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Mkr1en1mksitesap.blob.core.windows.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 381.1 kB (10%)

Content Size

3.9 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Dotdigital.com main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 115.8 kB

  • Original 137.6 kB
  • After minification 104.2 kB
  • After compression 21.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.4 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 115.8 kB or 84% of the original size.

Image Optimization

-7%

Potential reduce by 259.6 kB

  • Original 3.5 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dotdigital images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.9 kB

  • Original 232.8 kB
  • After minification 232.8 kB
  • After compression 229.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 2.8 kB

  • Original 80.6 kB
  • After minification 80.6 kB
  • After compression 77.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dotdigital.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 41 (46%)

Requests Now

89

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dotdigital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

dotdigital.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

dotdigital.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

dotdigital.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dotdigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dotdigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Dotdigital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: