Access articles-na1.emarketer.com. Today's Trending Articles on Digital Marketing and Media

name

value

score

weighting

FCP (First Contentful Paint)

Value8.2 s

0/100

10%

LCP (Largest Contentful Paint)

Value13.9 s

0/100

25%

SI (Speed Index)

Value11.1 s

5/100

10%

TBT (Total Blocking Time)

Value6,660 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value26.2 s

0/100

10%

articles-na1.emarketer.com

105 ms

library.min.js

33 ms

all.css

61 ms

ed7568da86d8eea42222.css

8 ms

evergage.min.js

23 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 81% of them (13 requests) were addressed to the original Articles-na1.emarketer.com, 6% (1 request) were made to Analytics-na1.emarketer.com and 6% (1 request) were made to Pro.fontawesome.com. The less responsive or slowest element that took the longest time to load (105 ms) belongs to the original domain Articles-na1.emarketer.com.

Content Size

199.2 kB

After Optimization

73.9 kB

In fact, the total size of Articles-na1.emarketer.com main page is 199.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 118.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 40.6 kB

Original 51.4 kB
After minification 51.3 kB
After compression 10.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.6 kB or 79% of the original size.

JavaScript Optimization

-72%

Potential reduce by 84.8 kB

Original 118.3 kB
After minification 118.3 kB
After compression 33.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 84.8 kB or 72% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

Original 29.6 kB
After minification 29.6 kB
After compression 29.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Articles-na1.emarketer.com has all CSS files already compressed.

Requests Now

After Optimization

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Articles Na1 EMARKETER. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

High

ARIA IDs are not unique

These are opportunities to improve the interpretation of your content by users in different locales.

High

<html> element does not have a [lang] attribute

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Links do not have a discernible name

Search Engine Optimization Advices

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Articles-na1.emarketer.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Articles-na1.emarketer.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Articles Na1 EMARKETER. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: