Tools & Wizards About Us

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 95

    SEO

    Google-friendlier than
    90% of websites

einkaufsland.com

Ihr Einkaufsland International - "Alles für Leben"

Page Load Speed

4.6 sec in total

First Response

282 ms

Resources Loaded

3.8 sec

Page Rendered

501 ms

About Website

Click here to check amazing Einkaufsland content. Otherwise, check out these important facts you probably never knew about einkaufsland.com

Das Einkaufsland International heißt Sie herzlich willkommen. Besuchen Sie uns im Spessart. Hier bekommen Sie "Alles fürs Leben".

Visit einkaufsland.com

Key Findings

We analyzed Einkaufsland.com page load time and found that the first response time was 282 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

einkaufsland.com performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

62/100

10%

LCP (Largest Contentful Paint)

Value12.0 s

0/100

25%

SI (Speed Index)

Value3.7 s

86/100

10%

TBT (Total Blocking Time)

Value550 ms

53/100

30%

CLS (Cumulative Layout Shift)

Value0.197

63/100

15%

TTI (Time to Interactive)

Value3.5 s

92/100

10%

Network Requests Diagram

einkaufsland.com

282 ms

einkaufsland.com

839 ms

Lebe-Gesund-Einkaufsland-Logo.png

154 ms

EinkaufslandEingang01.webp

850 ms

Getreide-background-1.webp

473 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 98% of them (46 requests) were addressed to the original Einkaufsland.com, 2% (1 request) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Einkaufsland.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 653.1 kB (13%)

Content Size

5.0 MB

After Optimization

4.3 MB

  • HTML
  • Images

In fact, the total size of Einkaufsland.com main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 544.0 kB

  • Original 626.3 kB
  • After minification 620.0 kB
  • After compression 82.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 544.0 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 109.1 kB

  • Original 4.4 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Einkaufsland images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

39

After Optimization

39

  • Images
  • JavaScript

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Einkaufsland. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

einkaufsland.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

einkaufsland.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

einkaufsland.com SEO score

95

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Einkaufsland.com can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Einkaufsland.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Einkaufsland. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: