Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

essentialretail.com.au

Essential workers, Essential Support | Retail health and wellbeing

Page Load Speed

4.4 sec in total

First Response

100 ms

Resources Loaded

3.2 sec

Page Rendered

1.1 sec

About Website

Welcome to essentialretail.com.au homepage info - get ready to check Essential Retail best content right away, or after learning these important things about essentialretail.com.au

The health and wellbeing of 1.5 million retail workers deserves attention. Australian retail is facing an increase in physical and mental health issues.

Visit essentialretail.com.au

Key Findings

We analyzed Essentialretail.com.au page load time and found that the first response time was 100 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

essentialretail.com.au performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value1,660 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.074

95/100

15%

TTI (Time to Interactive)

Value12.2 s

15/100

10%

Network Requests Diagram

essentialretail.com.au

100 ms

essentialretail.com.au

763 ms

sdm_wp_styles.css

19 ms

style.min.css

33 ms

yui3.css

36 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 76% of them (57 requests) were addressed to the original Essentialretail.com.au, 8% (6 requests) were made to Fonts.gstatic.com and 5% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 594.4 kB (33%)

Content Size

1.8 MB

After Optimization

1.2 MB

In fact, the total size of Essentialretail.com.au main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 845.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 86.5 kB

  • Original 105.8 kB
  • After minification 102.7 kB
  • After compression 19.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.5 kB or 82% of the original size.

Image Optimization

-9%

Potential reduce by 72.8 kB

  • Original 845.8 kB
  • After minification 773.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Essential Retail images are well optimized though.

JavaScript Optimization

-45%

Potential reduce by 268.0 kB

  • Original 589.4 kB
  • After minification 584.6 kB
  • After compression 321.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 268.0 kB or 45% of the original size.

CSS Optimization

-61%

Potential reduce by 167.1 kB

  • Original 274.9 kB
  • After minification 267.0 kB
  • After compression 107.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Essentialretail.com.au needs all CSS files to be minified and compressed as it can save up to 167.1 kB or 61% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (68%)

Requests Now

62

After Optimization

20

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essential Retail. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

essentialretail.com.au accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

essentialretail.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

essentialretail.com.au SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentialretail.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Essentialretail.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Essential Retail. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: