Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

esteelauder.de

Beauty | Estée Lauder Germany

Page Load Speed

8.4 sec in total

First Response

83 ms

Resources Loaded

7.2 sec

Page Rendered

1.1 sec

About Website

Welcome to esteelauder.de homepage info - get ready to check Estee Lauder best content for Germany right away, or after learning these important things about esteelauder.de

Entdecken Sie jetzt Beauty-Produkte auf esteelauder.de, Ihre Adresse für luxuriöse Pflege- und Makeup Produkte, Videos, Beauty-Tipps und vielem mehr. Versandkostenfreie Lieferung und Retoure, sowie gr...

Visit esteelauder.de

Key Findings

We analyzed Esteelauder.de page load time and found that the first response time was 83 ms and then it took 8.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster. This domain responded with an error, which can significantly jeopardize Esteelauder.de rating and web reputation

Performance Metrics

esteelauder.de performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.6 s

2/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value2,260 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.114

86/100

15%

TTI (Time to Interactive)

Value23.1 s

1/100

10%

Network Requests Diagram

esteelauder.de

83 ms

www.esteelauder.de

704 ms

css_t7ohJgpZGxVr-rkd5bgUBHdOjmGZJkFhY_pTzEPYezI.css

1098 ms

css_aE-dbmxAaNEfGXuS-1yV_LQ7IJIE3gcwpms2LJm55Qk.css

192 ms

css_xNtvlOZ_4y0WrDkfT2QBCqDpVtJExnMFcIPpg3Q2_YI.css

2440 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 68% of them (64 requests) were addressed to the original Esteelauder.de, 5% (5 requests) were made to S.btstatic.com and 4% (4 requests) were made to Fast.fonts.net. The less responsive or slowest element that took the longest time to load (3.8 sec) belongs to the original domain Esteelauder.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (78%)

Content Size

2.5 MB

After Optimization

540.6 kB

In fact, the total size of Esteelauder.de main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. CSS take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 105.1 kB

  • Original 130.7 kB
  • After minification 125.6 kB
  • After compression 25.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 105.1 kB or 80% of the original size.

Image Optimization

-23%

Potential reduce by 34.4 kB

  • Original 147.5 kB
  • After minification 113.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Estee Lauder needs image optimization as it can save up to 34.4 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-79%

Potential reduce by 849.9 kB

  • Original 1.1 MB
  • After minification 772.7 kB
  • After compression 222.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 849.9 kB or 79% of the original size.

CSS Optimization

-84%

Potential reduce by 972.9 kB

  • Original 1.2 MB
  • After minification 1.1 MB
  • After compression 179.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Esteelauder.de needs all CSS files to be minified and compressed as it can save up to 972.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (58%)

Requests Now

81

After Optimization

34

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Estee Lauder. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

esteelauder.de accessibility score

70

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

esteelauder.de best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

esteelauder.de SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Esteelauder.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Esteelauder.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Estee Lauder. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: