Tools & Wizards About Us

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

ethicalnaturals.com

ENI - Ethical Naturals, Inc. (ENI)

Page Load Speed

2.8 sec in total

First Response

649 ms

Resources Loaded

2 sec

Page Rendered

236 ms

About Website

Welcome to ethicalnaturals.com homepage info - get ready to check Ethical Naturals best content right away, or after learning these important things about ethicalnaturals.com

Ethical Naturals, Inc. (ENI) supplies specialty botanical extracts and ingredients. We manufacture for private label in our NSF-Certified cGMP facility.

Visit ethicalnaturals.com

Key Findings

We analyzed Ethicalnaturals.com page load time and found that the first response time was 649 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

ethicalnaturals.com performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

37/100

25%

SI (Speed Index)

Value4.5 s

72/100

10%

TBT (Total Blocking Time)

Value190 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.152

75/100

15%

TTI (Time to Interactive)

Value6.8 s

55/100

10%

Network Requests Diagram

ethicalnaturals.com

649 ms

style.min.css

115 ms

mediaelementplayer-legacy.min.css

172 ms

wp-mediaelement.min.css

177 ms

slick.css

175 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 71% of them (39 requests) were addressed to the original Ethicalnaturals.com, 11% (6 requests) were made to Fonts.gstatic.com and 7% (4 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (649 ms) belongs to the original domain Ethicalnaturals.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 97.9 kB (11%)

Content Size

854.0 kB

After Optimization

756.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ethicalnaturals.com main page is 854.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 572.2 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 79.4 kB

  • Original 109.1 kB
  • After minification 107.7 kB
  • After compression 29.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.4 kB or 73% of the original size.

Image Optimization

-3%

Potential reduce by 16.7 kB

  • Original 572.2 kB
  • After minification 555.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ethical Naturals images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.2 kB

  • Original 81.9 kB
  • After minification 81.8 kB
  • After compression 80.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 497 B

  • Original 90.9 kB
  • After minification 90.9 kB
  • After compression 90.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ethicalnaturals.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (48%)

Requests Now

44

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ethical Naturals. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

ethicalnaturals.com accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

button, link, and menuitem elements do not have accessible names.

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

ethicalnaturals.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

ethicalnaturals.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ethicalnaturals.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ethicalnaturals.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ethical Naturals. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: