Tools & Wizards About Us

Report Summary

  • 93

    Performance

    Renders faster than
    92% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

freshsplash.co.uk

Wiltshire Web Design Services | Marketing & Branding in the South West | Fresh Splash Media

Page Load Speed

1.8 sec in total

First Response

540 ms

Resources Loaded

972 ms

Page Rendered

240 ms

About Website

Welcome to freshsplash.co.uk homepage info - get ready to check Fresh Splash best content right away, or after learning these important things about freshsplash.co.uk

Fresh Splash are a Wiltshire based web design agency offering web development and marketing services, Our speciality is intelligent web design and business growth through proficient marketing techniqu...

Visit freshsplash.co.uk

Key Findings

We analyzed Freshsplash.co.uk page load time and found that the first response time was 540 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

freshsplash.co.uk performance score

93

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.4 s

98/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

75/100

25%

SI (Speed Index)

Value2.0 s

99/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.6 s

100/100

10%

Network Requests Diagram

freshsplash.co.uk

540 ms

style.css

114 ms

fresh-logo.gif

205 ms

nav-home.gif

215 ms

nav-aboutus.gif

215 ms

Our browser made a total of 17 requests to load all elements on the main page. We found that 88% of them (15 requests) were addressed to the original Freshsplash.co.uk, 12% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (540 ms) belongs to the original domain Freshsplash.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.4 kB (9%)

Content Size

60.8 kB

After Optimization

55.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Freshsplash.co.uk main page is 60.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 35.3 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 5.2 kB

  • Original 7.7 kB
  • After minification 7.2 kB
  • After compression 2.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.2 kB or 68% of the original size.

Image Optimization

-0%

Potential reduce by 44 B

  • Original 35.3 kB
  • After minification 35.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fresh Splash images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-19%

Potential reduce by 113 B

  • Original 601 B
  • After minification 601 B
  • After compression 488 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Freshsplash.co.uk needs all CSS files to be minified and compressed as it can save up to 113 B or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (38%)

Requests Now

16

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fresh Splash. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

freshsplash.co.uk accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<object> elements do not have alternate text

Best Practices

freshsplash.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

freshsplash.co.uk SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document uses plugins

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freshsplash.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Freshsplash.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Fresh Splash. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: