Access adwords.google.com. Google Ads - Get Customers and Sell More with Online Advertising

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value3.7 s

85/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.159

73/100

15%

TTI (Time to Interactive)

Value3.3 s

93/100

10%

173 ms

gtm.js

112 ms

marketing_analytics_client_grpc.min.js

49 ms

glue.min.css

97 ms

css

111 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Adwords.google.com, 16% (10 requests) were made to Fonts.gstatic.com and 7% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (552 ms) relates to the external source Lh3.googleusercontent.com.

Content Size

556.7 kB

After Optimization

285.2 kB

In fact, the total size of Adwords.google.com main page is 556.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 308.6 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 270.8 kB

Original 308.6 kB
After minification 243.5 kB
After compression 37.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 65.2 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 270.8 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

Original 114 B
After minification 114 B

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adwords Google images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 782 B

Original 179.4 kB
After minification 179.4 kB
After compression 178.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

Original 68.5 kB
After minification 68.5 kB
After compression 68.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adwords.google.com has all CSS files already compressed.

Requests Now

After Optimization

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adwords Google. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.