Tools & Wizards About Us

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

adwords.google.ee

Google Ads - Get Customers and Sell More with Online Advertising

Page Load Speed

1.3 sec in total

First Response

75 ms

Resources Loaded

904 ms

Page Rendered

295 ms

About Website

Visit adwords.google.ee now to see the best up-to-date Adwords Google content for Estonia and also check out these interesting facts you probably never knew about adwords.google.ee

Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform.

Visit adwords.google.ee

Key Findings

We analyzed Adwords.google.ee page load time and found that the first response time was 75 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

adwords.google.ee performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.21

59/100

15%

TTI (Time to Interactive)

Value3.0 s

96/100

10%

Network Requests Diagram

adwords.google.ee

75 ms

adwords.google.com

44 ms

home

76 ms

257 ms

google.js

14 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Adwords.google.ee, 31% (16 requests) were made to Google.com and 15% (8 requests) were made to Googleads.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (257 ms) relates to the external source Google.ee.

Page Optimization Overview & Recommendations

Page size can be reduced by 241.8 kB (52%)

Content Size

467.3 kB

After Optimization

225.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adwords.google.ee main page is 467.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 207.4 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 30.8 kB

  • Original 37.7 kB
  • After minification 28.4 kB
  • After compression 6.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.3 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.8 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 86.2 kB
  • After minification 86.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adwords Google images are well optimized though.

JavaScript Optimization

-52%

Potential reduce by 108.8 kB

  • Original 207.4 kB
  • After minification 207.3 kB
  • After compression 98.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 108.8 kB or 52% of the original size.

CSS Optimization

-75%

Potential reduce by 102.2 kB

  • Original 136.0 kB
  • After minification 135.7 kB
  • After compression 33.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adwords.google.ee needs all CSS files to be minified and compressed as it can save up to 102.2 kB or 75% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (71%)

Requests Now

34

After Optimization

10

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adwords Google. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

adwords.google.ee accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

adwords.google.ee best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adwords.google.ee SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    ET

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adwords.google.ee can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Estonian language. Our system also found out that Adwords.google.ee main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Adwords Google. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: