Access generationreinvention.com. Generation Reinvention: How Boomers are changing business, marketing and aging

generationreinvention.com

171 ms

2059 ms

style.css

74 ms

layout.css

127 ms

custom.css

117 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Generationreinvention.com, 47% (26 requests) were made to Bgassociates.com and 16% (9 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (2.1 sec) relates to the external source Bgassociates.com.

Content Size

789.4 kB

After Optimization

591.2 kB

In fact, the total size of Generationreinvention.com main page is 789.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 548.9 kB which makes up the majority of the site volume.

HTML Optimization

-49%

Potential reduce by 449 B

Original 918 B
After minification 872 B
After compression 469 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 449 B or 49% of the original size.

Image Optimization

-5%

Potential reduce by 27.7 kB

Original 548.9 kB
After minification 521.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Generation Reinvention images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 135.1 kB

Original 197.1 kB
After minification 187.2 kB
After compression 62.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 135.1 kB or 69% of the original size.

CSS Optimization

-82%

Potential reduce by 35.0 kB

Original 42.5 kB
After minification 31.1 kB
After compression 7.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Generationreinvention.com needs all CSS files to be minified and compressed as it can save up to 35.0 kB or 82% of the original size.

Requests Now

After Optimization

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Generation Reinvention. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.