Tools & Wizards About Us

Report Summary

  • 62

    Performance

    Renders faster than
    76% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 95

    SEO

    Google-friendlier than
    90% of websites

gothamstrategic.com

Gotham Marketing: A B2B Industrial Marketing Firm

Page Load Speed

2 sec in total

First Response

117 ms

Resources Loaded

1.4 sec

Page Rendered

497 ms

About Website

Click here to check amazing Gotham Strategic content. Otherwise, check out these important facts you probably never knew about gothamstrategic.com

Since 1989, Gotham Marketing has specialized in B2B industrial marketing campaigns that build sales conversions for manufacturers. View portfolios, case studies & more.

Visit gothamstrategic.com

Key Findings

We analyzed Gothamstrategic.com page load time and found that the first response time was 117 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

gothamstrategic.com performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value2.9 s

95/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value1.002

2/100

15%

TTI (Time to Interactive)

Value2.7 s

97/100

10%

Network Requests Diagram

gothamstrategic.com

117 ms

industrialmarketingexperts.com

731 ms

Gotham-Logo-2020.svg

58 ms

search.svg

113 ms

header-robotics.webp

422 ms

Our browser made a total of 11 requests to load all elements on the main page. We found that 9% of them (1 request) were addressed to the original Gothamstrategic.com, 82% (9 requests) were made to Industrialmarketingexperts.com and 9% (1 request) were made to Img1.wsimg.com. The less responsive or slowest element that took the longest time to load (731 ms) relates to the external source Industrialmarketingexperts.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 125.8 kB (44%)

Content Size

283.2 kB

After Optimization

157.4 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Gothamstrategic.com main page is 283.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. HTML takes 145.8 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 116.2 kB

  • Original 145.8 kB
  • After minification 145.6 kB
  • After compression 29.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 116.2 kB or 80% of the original size.

Image Optimization

-8%

Potential reduce by 9.6 kB

  • Original 116.4 kB
  • After minification 106.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Gotham Strategic images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 7 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 21.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

9

After Optimization

9

  • Images
  • JavaScript

The browser has sent 9 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gotham Strategic. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

gothamstrategic.com accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

gothamstrategic.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

gothamstrategic.com SEO score

95

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gothamstrategic.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gothamstrategic.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Gotham Strategic. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: