Tools & Wizards About Us

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

greenmarketing.com

Green Marketing | Sustainability Marketing, The New Rules of Green Marketing Book | J. Ottman Consulting

Page Load Speed

1 sec in total

First Response

113 ms

Resources Loaded

752 ms

Page Rendered

137 ms

About Website

Click here to check amazing Green Marketing content for United States. Otherwise, check out these important facts you probably never knew about greenmarketing.com

J. Ottman Consulting are expert advisers on green marketing. Jacquie Ottman is the author of The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding book.

Visit greenmarketing.com

Key Findings

We analyzed Greenmarketing.com page load time and found that the first response time was 113 ms and then it took 889 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

greenmarketing.com performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value790 ms

37/100

30%

CLS (Cumulative Layout Shift)

Value0.064

97/100

15%

TTI (Time to Interactive)

Value10.3 s

24/100

10%

Network Requests Diagram

greenmarketing.com

113 ms

www.greenmarketing.com

225 ms

site.css

55 ms

ie6.css

106 ms

external_links.js

106 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 70% of them (31 requests) were addressed to the original Greenmarketing.com, 5% (2 requests) were made to W.sharethis.com and 5% (2 requests) were made to Cdn-images.mailchimp.com. The less responsive or slowest element that took the longest time to load (225 ms) belongs to the original domain Greenmarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 109.6 kB (26%)

Content Size

419.5 kB

After Optimization

309.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Greenmarketing.com main page is 419.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 279.0 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 33.3 kB

  • Original 44.0 kB
  • After minification 39.0 kB
  • After compression 10.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.3 kB or 76% of the original size.

Image Optimization

-26%

Potential reduce by 71.9 kB

  • Original 279.0 kB
  • After minification 207.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Green Marketing needs image optimization as it can save up to 71.9 kB or 26% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-3%

Potential reduce by 2.3 kB

  • Original 87.2 kB
  • After minification 87.2 kB
  • After compression 85.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-23%

Potential reduce by 2.2 kB

  • Original 9.3 kB
  • After minification 9.3 kB
  • After compression 7.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Greenmarketing.com needs all CSS files to be minified and compressed as it can save up to 2.2 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (46%)

Requests Now

37

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Green Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

greenmarketing.com accessibility score

65

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best Practices

greenmarketing.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

greenmarketing.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Greenmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Greenmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Green Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: