Access merchants.google.com. Promote Your Business with Merchant Center

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

31/100

25%

SI (Speed Index)

Value3.6 s

87/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.081

94/100

15%

TTI (Time to Interactive)

Value3.6 s

91/100

10%

merchants.google.com

26 ms

94 ms

marketing_analytics_client_grpc.min.js

31 ms

webcomponents-loader.2938a610ca02c611209b1a5ba2884385.gz.js

60 ms

gfr_analytics_async.js

49 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Merchants.google.com, 73% (33 requests) were made to Gstatic.com and 9% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Gstatic.com.

Content Size

8.4 MB

After Optimization

6.7 MB

In fact, the total size of Merchants.google.com main page is 8.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.3 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 167.8 kB

Original 190.4 kB
After minification 146.1 kB
After compression 22.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 44.3 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 167.8 kB or 88% of the original size.

Image Optimization

-6%

Potential reduce by 351.8 kB

Original 6.3 MB
After minification 5.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchant S Google images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 1.2 MB

Original 1.9 MB
After minification 1.9 MB
After compression 670.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 64% of the original size.

CSS Optimization

-0%

Potential reduce by 37 B

Original 80.4 kB
After minification 80.4 kB
After compression 80.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchants.google.com has all CSS files already compressed.

Requests Now

After Optimization

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchant S Google. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.