Tools & Wizards About Us

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hansenad.com

Hansen Advertising | Promotional Products & Apparel: Home

Page Load Speed

3 sec in total

First Response

454 ms

Resources Loaded

2.1 sec

Page Rendered

437 ms

About Website

Click here to check amazing Hansen Ad content. Otherwise, check out these important facts you probably never knew about hansenad.com

Hansen Advertising offers custom imprinted promotional products to create a recognizable brand identity for you. We're a family owned & operated business located in Willmar, MN .

Visit hansenad.com

Key Findings

We analyzed Hansenad.com page load time and found that the first response time was 454 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

hansenad.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value14.2 s

0/100

25%

SI (Speed Index)

Value9.7 s

11/100

10%

TBT (Total Blocking Time)

Value4,820 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.11

87/100

15%

TTI (Time to Interactive)

Value23.5 s

1/100

10%

Network Requests Diagram

www.hansenad.com

454 ms

bootstrap.min.css

90 ms

flexslider.css

126 ms

font-awesome.min.css

152 ms

slick.css

156 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 79% of them (80 requests) were addressed to the original Hansenad.com, 5% (5 requests) were made to Youtube.com and 4% (4 requests) were made to Elocallink.tv. The less responsive or slowest element that took the longest time to load (766 ms) belongs to the original domain Hansenad.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 395.2 kB (9%)

Content Size

4.6 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hansenad.com main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 62.7 kB

  • Original 75.0 kB
  • After minification 66.2 kB
  • After compression 12.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.7 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.7 kB or 84% of the original size.

Image Optimization

-5%

Potential reduce by 219.0 kB

  • Original 4.0 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hansen Ad images are well optimized though.

JavaScript Optimization

-23%

Potential reduce by 84.0 kB

  • Original 360.0 kB
  • After minification 351.8 kB
  • After compression 276.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 84.0 kB or 23% of the original size.

CSS Optimization

-20%

Potential reduce by 29.5 kB

  • Original 148.4 kB
  • After minification 147.5 kB
  • After compression 118.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hansenad.com needs all CSS files to be minified and compressed as it can save up to 29.5 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (34%)

Requests Now

94

After Optimization

62

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 94 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hansen Ad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

hansenad.com accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hansenad.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hansenad.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hansenad.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hansenad.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Hansen Ad. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: