Tools & Wizards About Us

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 59

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

hellofresh.co.nz

HelloFresh: Get up to $175 Off Today!

Page Load Speed

2 sec in total

First Response

142 ms

Resources Loaded

1.4 sec

Page Rendered

505 ms

About Website

Click here to check amazing Hello Fresh content for New Zealand. Otherwise, check out these important facts you probably never knew about hellofresh.co.nz

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Visit hellofresh.co.nz

Key Findings

We analyzed Hellofresh.co.nz page load time and found that the first response time was 142 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hellofresh.co.nz performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

28/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value16.2 s

0/100

10%

TBT (Total Blocking Time)

Value6,570 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value26.6 s

0/100

10%

Network Requests Diagram

hellofresh.co.nz

142 ms

www.hellofresh.co.nz

772 ms

gtm.js

604 ms

gtm.js

635 ms

polyfills-c67a75d1b6f99dc8.js

227 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 69% of them (66 requests) were addressed to the original Hellofresh.co.nz, 19% (18 requests) were made to Img.hellofresh.com and 6% (6 requests) were made to Cdn.hellofresh.com. The less responsive or slowest element that took the longest time to load (772 ms) belongs to the original domain Hellofresh.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.6 MB (37%)

Content Size

7.0 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hellofresh.co.nz main page is 7.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 2.6 MB

  • Original 3.0 MB
  • After minification 3.0 MB
  • After compression 434.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.6 MB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 14.4 kB

  • Original 3.2 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hello Fresh images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.2 kB

  • Original 851.5 kB
  • After minification 851.5 kB
  • After compression 850.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 61 (68%)

Requests Now

90

After Optimization

29

  • Images
  • JavaScript

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hello Fresh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 62 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

hellofresh.co.nz accessibility score

59

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

hellofresh.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

hellofresh.co.nz SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellofresh.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hellofresh.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Hello Fresh. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: