Tools & Wizards About Us

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

hilton.com

Hotels by Hilton - Book the Best Rates Across All Brands

Page Load Speed

39.2 sec in total

First Response

86 ms

Resources Loaded

38.6 sec

Page Rendered

456 ms

About Website

Welcome to hilton.com homepage info - get ready to check Hilton best content for United States right away, or after learning these important things about hilton.com

Explore Hilton's portfolio of hotels and distinct brands across the globe. Book directly for the best rates during your next stay. Expect better, expect Hilton.

Visit hilton.com

Key Findings

We analyzed Hilton.com page load time and found that the first response time was 86 ms and then it took 39.1 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

hilton.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value16.5 s

0/100

25%

SI (Speed Index)

Value11.9 s

4/100

10%

TBT (Total Blocking Time)

Value12,320 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.099

90/100

15%

TTI (Time to Interactive)

Value36.4 s

0/100

10%

Network Requests Diagram

hilton.com

86 ms

10078 ms

ruxitagentjs_ICA7NQVfghqrtux_10289240325103055.js

142 ms

dt-jSoVLlm8Db1J9D3k4nN05QFUuoFH90

26 ms

cc83d92c6b384524.css

10044 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 93% of them (56 requests) were addressed to the original Hilton.com, 2% (1 request) were made to Hilton.cdn-v3.conductrics.net and 2% (1 request) were made to S2.go-mpulse.net. The less responsive or slowest element that took the longest time to load (19.2 sec) belongs to the original domain Hilton.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 581.4 kB (44%)

Content Size

1.3 MB

After Optimization

745.8 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Hilton.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 561.6 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 447.7 kB

  • Original 548.0 kB
  • After minification 547.9 kB
  • After compression 100.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 447.7 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 561.6 kB
  • After minification 561.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hilton images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 133.8 kB

  • Original 217.6 kB
  • After minification 216.8 kB
  • After compression 83.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 133.8 kB or 61% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (22%)

Requests Now

58

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hilton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

hilton.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

hilton.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hilton.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hilton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hilton.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Hilton. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: