Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

hive-outdoor.com

HIVE | Der Marken Outlet Online Shop für Sportmarken

Page Load Speed

8.2 sec in total

First Response

1.4 sec

Resources Loaded

6.6 sec

Page Rendered

199 ms

About Website

Visit hive-outdoor.com now to see the best up-to-date HIVE Outdoor content for Germany and also check out these interesting facts you probably never knew about hive-outdoor.com

Wir vom hive Online Outlet Store bieten ihnen das ganze Jahr hindurch die besten Marken Sportartikel aus dem Outdoor Bereich zu stark reduzierten Preisen.

Visit hive-outdoor.com

Key Findings

We analyzed Hive-outdoor.com page load time and found that the first response time was 1.4 sec and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

hive-outdoor.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value13.5 s

2/100

10%

TBT (Total Blocking Time)

Value3,220 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value20.8 s

2/100

10%

Network Requests Diagram

outlet.hive-outdoor.com

1430 ms

css

65 ms

css

77 ms

A.base.min.css.pagespeed.cf.IjZVMwkxpO.css

197 ms

A.gravdept,,_acumen,,_css,,_override.css+base,,_default,,_css,,_amshopby.css+gravdept,,_acumen,,_css,,_j2t,,_min-ajax_cart.css+gravdept,,_acumen,,_css,,_j2t,,_min-ajax_cart_template_squared.css+base,,_default,,_css,,_magestore,,_mobilelibrary.css,Mcc.CT6TxHpTVI.css.pagespeed.cf.Zo-EUEZc2y.css

387 ms

Our browser made a total of 154 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Hive-outdoor.com, 3% (4 requests) were made to Config1.veinteractive.com and 2% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Outlet.hive-outdoor.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (50%)

Content Size

2.9 MB

After Optimization

1.4 MB

In fact, the total size of Hive-outdoor.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 206.5 kB

  • Original 236.9 kB
  • After minification 168.9 kB
  • After compression 30.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 68.0 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 206.5 kB or 87% of the original size.

Image Optimization

-1%

Potential reduce by 6.2 kB

  • Original 922.2 kB
  • After minification 916.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. HIVE Outdoor images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 1.0 MB

  • Original 1.4 MB
  • After minification 1.2 MB
  • After compression 397.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.0 MB or 72% of the original size.

CSS Optimization

-66%

Potential reduce by 171.2 kB

  • Original 260.4 kB
  • After minification 258.9 kB
  • After compression 89.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hive-outdoor.com needs all CSS files to be minified and compressed as it can save up to 171.2 kB or 66% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (21%)

Requests Now

150

After Optimization

118

The browser has sent 150 CSS, Javascripts, AJAX and image requests in order to completely render the main page of HIVE Outdoor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

hive-outdoor.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

hive-outdoor.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

hive-outdoor.com SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hive-outdoor.com can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Hive-outdoor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of HIVE Outdoor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: