Tools & Wizards About Us

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

hm.se

H&M | Online Fashion, Homeware & Kids Clothes | H&M US

Page Load Speed

2.8 sec in total

First Response

879 ms

Resources Loaded

1.7 sec

Page Rendered

221 ms

About Website

Click here to check amazing H M content for United States. Otherwise, check out these important facts you probably never knew about hm.se

H&M is your shopping destination for fashion, home, beauty, kids' clothes and more. Browse the latest collections and find quality pieces at affordable prices.

Visit hm.se

Key Findings

We analyzed Hm.se page load time and found that the first response time was 879 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hm.se performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value16.7 s

0/100

25%

SI (Speed Index)

Value14.6 s

1/100

10%

TBT (Total Blocking Time)

Value7,210 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.154

74/100

15%

TTI (Time to Interactive)

Value29.5 s

0/100

10%

Network Requests Diagram

index.html

879 ms

OtAutoBlock.js

38 ms

otSDKStub.js

78 ms

loader.js

207 ms

fonts_sv_se.css

118 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Hm.se, 25% (5 requests) were made to S1-cdn.hm.com and 15% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (879 ms) relates to the external source Www2.hm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 401.3 kB (69%)

Content Size

582.3 kB

After Optimization

181.0 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Hm.se main page is 582.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 284.7 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 242.1 kB

  • Original 284.7 kB
  • After minification 197.8 kB
  • After compression 42.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 87.0 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 242.1 kB or 85% of the original size.

JavaScript Optimization

-63%

Potential reduce by 159.1 kB

  • Original 253.8 kB
  • After minification 253.1 kB
  • After compression 94.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 159.1 kB or 63% of the original size.

CSS Optimization

-0%

Potential reduce by 29 B

  • Original 43.7 kB
  • After minification 43.7 kB
  • After compression 43.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hm.se has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (69%)

Requests Now

16

After Optimization

5

  • AJAX
  • JavaScript
  • CSS

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of H M. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

hm.se accessibility score

93

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Best Practices

hm.se best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

hm.se SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    SV

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hm.se can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Swedish language. Our system also found out that Hm.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of H M. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: