Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

holograph.digital

Successful brand digital marketing campaigns, customer loyalty, and engagement campaigns

Page Load Speed

9.2 sec in total

First Response

340 ms

Resources Loaded

7.5 sec

Page Rendered

1.3 sec

About Website

Visit holograph.digital now to see the best up-to-date Holograph content and also check out these interesting facts you probably never knew about holograph.digital

We're Holograph, the trusted agency for launching successful consumer facing digital brand marketing campaigns, loyalty campaigns, and engagement campaigns

Visit holograph.digital

Key Findings

We analyzed Holograph.digital page load time and found that the first response time was 340 ms and then it took 8.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

holograph.digital performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

8/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

9/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value2,810 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.177

68/100

15%

TTI (Time to Interactive)

Value15.1 s

7/100

10%

Network Requests Diagram

holograph.digital

340 ms

holograph.digital

1440 ms

styles.css

478 ms

jquery.min.js

21 ms

jquery-migrate.min.js

24 ms

Our browser made a total of 161 requests to load all elements on the main page. We found that 73% of them (117 requests) were addressed to the original Holograph.digital, 19% (30 requests) were made to Fonts.gstatic.com and 3% (5 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Holograph.digital.

Page Optimization Overview & Recommendations

Page size can be reduced by 258.6 kB (11%)

Content Size

2.4 MB

After Optimization

2.1 MB

In fact, the total size of Holograph.digital main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 182.0 kB

  • Original 208.6 kB
  • After minification 162.3 kB
  • After compression 26.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 46.3 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 182.0 kB or 87% of the original size.

Image Optimization

-5%

Potential reduce by 74.0 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Holograph images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.5 kB

  • Original 431.2 kB
  • After minification 431.2 kB
  • After compression 429.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.1 kB

  • Original 176.4 kB
  • After minification 176.4 kB
  • After compression 175.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Holograph.digital has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 31 (24%)

Requests Now

128

After Optimization

97

The browser has sent 128 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Holograph. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

holograph.digital accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

holograph.digital best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

holograph.digital SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Holograph.digital can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Holograph.digital main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Holograph. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: