Tools & Wizards About Us

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

incredibledirect.de

Led Bulbs | Electrical Accessories | Online Shopping | Incredibledirect | Incredible direct | Incredibledirect.com

Page Load Speed

5.5 sec in total

First Response

175 ms

Resources Loaded

4.6 sec

Page Rendered

742 ms

About Website

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Key Findings

We analyzed Incredibledirect.de page load time and found that the first response time was 175 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

incredibledirect.de performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value19.1 s

0/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value18,280 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.244

51/100

15%

TTI (Time to Interactive)

Value30.5 s

0/100

10%

Network Requests Diagram

incredibledirect.de

175 ms

incredibledirect.de

384 ms

ee8b81b93a635226b09617b54fe10343.min.css

715 ms

styles-l.min.css

493 ms

bcbcf0f1ad327601befc584d9001ff8a.min.css

511 ms

Our browser made a total of 188 requests to load all elements on the main page. We found that 92% of them (173 requests) were addressed to the original Incredibledirect.de, 5% (9 requests) were made to Incredibledirect-image.s3-eu-west-1.amazonaws.com and 1% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Incredibledirect.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 275.5 kB (16%)

Content Size

1.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Incredibledirect.de main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 849.8 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 265.5 kB

  • Original 292.2 kB
  • After minification 248.1 kB
  • After compression 26.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 44.1 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 265.5 kB or 91% of the original size.

Image Optimization

-1%

Potential reduce by 4.5 kB

  • Original 849.8 kB
  • After minification 845.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Incredibledirect images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.4 kB

  • Original 382.6 kB
  • After minification 382.5 kB
  • After compression 378.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.1 kB

  • Original 146.4 kB
  • After minification 146.4 kB
  • After compression 145.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Incredibledirect.de has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 158 (90%)

Requests Now

175

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 175 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Incredibledirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 153 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

incredibledirect.de accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

incredibledirect.de best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

incredibledirect.de SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Incredibledirect.de can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed German language. Our system also found out that Incredibledirect.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Incredibledirect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: