Tools & Wizards About Us

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

independentoutdoor.com

Independent Outdoor Network Inventory | Lamar Advertising

Page Load Speed

3.5 sec in total

First Response

15 ms

Resources Loaded

3 sec

Page Rendered

543 ms

About Website

Welcome to independentoutdoor.com homepage info - get ready to check Independent Outdoor best content right away, or after learning these important things about independentoutdoor.com

Lamar Advertising recently acquired Independent Outdoor Network’s billboard inventory, enhancing its media coverage across Connecticut, Massachusetts, South Carolina, Tennessee, Georgia, Illinois, Mis...

Visit independentoutdoor.com

Key Findings

We analyzed Independentoutdoor.com page load time and found that the first response time was 15 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

independentoutdoor.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value16.1 s

0/100

25%

SI (Speed Index)

Value10.2 s

9/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value17.0 s

4/100

10%

Network Requests Diagram

independentoutdoor.com

15 ms

ion

494 ms

gtm.js

105 ms

LamarForms.css

134 ms

cookieconsent.min.css

52 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Independentoutdoor.com, 70% (53 requests) were made to Lamar.com and 5% (4 requests) were made to Fast.fonts.com. The less responsive or slowest element that took the longest time to load (989 ms) relates to the external source Lamar.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 271.7 kB (18%)

Content Size

1.6 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Independentoutdoor.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 956.0 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 125.3 kB

  • Original 147.3 kB
  • After minification 121.7 kB
  • After compression 22.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.6 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 125.3 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 3.4 kB

  • Original 956.0 kB
  • After minification 952.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Independent Outdoor images are well optimized though.

JavaScript Optimization

-29%

Potential reduce by 110.7 kB

  • Original 384.5 kB
  • After minification 384.3 kB
  • After compression 273.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 110.7 kB or 29% of the original size.

CSS Optimization

-51%

Potential reduce by 32.3 kB

  • Original 63.8 kB
  • After minification 62.4 kB
  • After compression 31.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Independentoutdoor.com needs all CSS files to be minified and compressed as it can save up to 32.3 kB or 51% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (63%)

Requests Now

71

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Independent Outdoor. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

independentoutdoor.com accessibility score

70

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

independentoutdoor.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

independentoutdoor.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Independentoutdoor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Independentoutdoor.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Independent Outdoor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: