Tools & Wizards About Us

Report Summary

  • 63

    Performance

    Renders faster than
    77% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

innsights.com

INNsights - INNsights Internet Marketing | Social Media and Internet Marketing for Tourism, Hospitality, Destinations, and Real Estate

Page Load Speed

2 sec in total

First Response

26 ms

Resources Loaded

1.9 sec

Page Rendered

69 ms

About Website

Welcome to innsights.com homepage info - get ready to check INNsights best content right away, or after learning these important things about innsights.com

Social media management for tourism and destination marketing in Sylva, Cherokee, Franklin, Murphy, Robbinsville, Highlands, and Cashiers, North Carolina

Visit innsights.com

Key Findings

We analyzed Innsights.com page load time and found that the first response time was 26 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

innsights.com performance score

63

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.067

97/100

15%

TTI (Time to Interactive)

Value8.9 s

35/100

10%

Network Requests Diagram

innsights.com

26 ms

www.cabinhost.com

91 ms

minified.js

46 ms

focus-within-polyfill.js

100 ms

polyfill.min.js

787 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Innsights.com, 41% (17 requests) were made to Static.parastorage.com and 29% (12 requests) were made to Sentry-next.wixpress.com. The less responsive or slowest element that took the longest time to load (787 ms) relates to the external source Polyfill-fastly.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 697.7 kB (63%)

Content Size

1.1 MB

After Optimization

413.6 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Innsights.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. HTML takes 642.7 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 512.5 kB

  • Original 642.7 kB
  • After minification 641.1 kB
  • After compression 130.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 512.5 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 804 B

  • Original 28.3 kB
  • After minification 27.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. INNsights images are well optimized though.

JavaScript Optimization

-42%

Potential reduce by 184.3 kB

  • Original 440.3 kB
  • After minification 440.3 kB
  • After compression 255.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 184.3 kB or 42% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (45%)

Requests Now

22

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of INNsights. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

innsights.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

innsights.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

innsights.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Innsights.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Innsights.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of INNsights. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: