Tools & Wizards About Us

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

invanity.co.uk

Invanity Marketing - A Digital Marketing Agency Like No Other

Page Load Speed

574 ms in total

First Response

204 ms

Resources Loaded

281 ms

Page Rendered

89 ms

About Website

Visit invanity.co.uk now to see the best up-to-date Invanity content and also check out these interesting facts you probably never knew about invanity.co.uk

A Digital Marketing Agency like no other. We specialise in Web Design, SEO, PPC, CRO, Campaign Marketing, Creative Services, Social Media & more. Visit today

Visit invanity.co.uk

Key Findings

We analyzed Invanity.co.uk page load time and found that the first response time was 204 ms and then it took 370 ms to load all DOM resources and completely render a web page. This is an excellent result, as only 5% of websites can load faster. This domain responded with an error, which can significantly jeopardize Invanity.co.uk rating and web reputation

Performance Metrics

invanity.co.uk performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value22.0 s

0/100

25%

SI (Speed Index)

Value16.0 s

0/100

10%

TBT (Total Blocking Time)

Value4,040 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.897

3/100

15%

TTI (Time to Interactive)

Value23.0 s

1/100

10%

Network Requests Diagram

invanity.co.uk

204 ms

css

34 ms

font

22 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that 33% of them (1 request) were addressed to the original Invanity.co.uk, 33% (1 request) were made to Fonts.googleapis.com and 33% (1 request) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (204 ms) belongs to the original domain Invanity.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 57.9 kB (20%)

Content Size

291.1 kB

After Optimization

233.2 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Invanity.co.uk main page is 291.1 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. CSS take 181.0 kB which makes up the majority of the site volume.

HTML Optimization

-29%

Potential reduce by 14.5 kB

  • Original 49.5 kB
  • After minification 48.7 kB
  • After compression 35.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.5 kB or 29% of the original size.

JavaScript Optimization

-12%

Potential reduce by 7.4 kB

  • Original 60.6 kB
  • After minification 60.6 kB
  • After compression 53.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 7.4 kB or 12% of the original size.

CSS Optimization

-20%

Potential reduce by 36.0 kB

  • Original 181.0 kB
  • After minification 181.0 kB
  • After compression 145.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Invanity.co.uk needs all CSS files to be minified and compressed as it can save up to 36.0 kB or 20% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

  • CSS

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Invanity. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

invanity.co.uk accessibility score

96

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

invanity.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

invanity.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Invanity.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Invanity.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Invanity. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: